212: I keep it simple.
Álvaro Camacho
Can you PLEASE tell me the area code for Caracas, Venezuela?
The area code for Caracas, Venezuela is 212.
Our school educates, researches, promotes, and shares. "212" is a virtual space focused on photography based in Caracas, featuring the work of both local and non-local artists. This platform aims to bring together various photographic genres, age groups, techniques, and perspectives, all connected by a shared love for photography.
- What does fashion owe to photography, and what does photography owe to fashion?
Photography has given fashion the ability to reach everyone. Without photos, clothes would only be seen by a selected few on a runway, but thanks to images, trends become universal. And vice versa: fashion has inspired photography to be more creative, to play with colors, textures, and emotions. Together, they create magic.
- How important is pre-production to you?
For me, planning is key. It's like cooking: if you have the ingredients ready and know what you want to make, everything flows. Talking to the team, choosing the location, or testing out some ideas beforehand helps me avoid problems on the day of the shoot. That way, when I get to take the photos, I can focus on letting my creativity flow and taking the moment.
- What led you to choose fashion photography as your creative path? Was there a key moment or project that marked a turning point in your career?
Fashion is identity, and photography is its mirror. When I did my first shoot and saw I could mix everything, tell stories, and play with reality, I realized, "I don't photograph clothes, I photograph the person wearing them... and I haven't found that magic in other genres."
-How do you define your approach to fashion photography?
I like to keep it simple: photos that feel real, but with a touch of fantasy, portraying fashion in a fresh way, playing with colors and emotions.
I don't just seek to show clothes, but to convey something: confidence, fun, or even a small revolution.
- If you had to pick, what would be your preference when photographing: artificial or natural light, flash or continuous light, and DSLR or mirrorless, fixed lens or zoom?
It depends on the project.
-What do you prefer when photographing and why (choose one to explain)?
I don't have a defined format, I think I adapt depending on the project, essay or client, in reality I just like taking photos hehehe.
self-portrait
ÁLVARO CAMACHO:
His passion for images flourished in a home surrounded by professional cameras, although he had previously explored engineering and cooking. Photography caught his eye after taking courses at Roberto Mata's school, where he met Antonio Chagin, who introduced him to the professional world, assisting leading photographers such as Alberto Hernández and Jesús Ochoa.
Initially drawn to documenting traditional festivals (with his first publication in 2009), leading him to study a masters degree in fashion photgraphy and art direction in editorial photography, idep, spain. his versatile lens led him from portraits to fashion editorials, creating a rich portfolio that captures contemporary Venezuelan culture.
Since 2011, he has collaborated with Tendencia Magazine, creating memorable images of figures such as La Vida Bohème, Armando Scannone, and historic moments like the Leopoldo López inauguration. His work has also appeared in books by the Bigott Foundation and national and international magazines.
Currently focused on fashion editorials.
